London, March 28th 2017.
Mashtraxx, a music technology start-up based in London, today lifted the lid on intellectual property it filed in 2015. Significant aspects of these patent rights have been allowed in the US, whilst other complimentary international aspects are progressing rapidly. The start-up, familiar to industry insiders, offers a ‘dynamic AI music editor’. Over the past two years, the company has built a robust process for content tracking and reporting of full or partial audio track use. It will showcase its innovative technology in the coming months with select partners.
Mashtraxx is a new level of assistive intelligence for content tracking, audio editing and multimedia compilation where audio can be aligned with themed video, including games and recorded real-world events. The system makes use of a new layer of metadata applied to a digital audio file, creating a fast, functional, intuitive editing environment that is content traceable from a user-side. This different approach takes away uncertainty that has existed with all server-side systems since their inception, with the Mashtraxx system therefore applicable to content usage of any portion of a track irrespective of whether that portion is an edited version or the mastered original. Mashtraxx offers a desktop soundtracking app for content creators, and in the near future, a dynamic and fully automated upload service where any track can be transformed into a dynamically-usable audio format.
Its core technology and the related IP comprise three areas:
Says Mashtraxx co-founder Joe Lyske, “In the age of streaming, users are paying more for music than ever before but have never been more restricted. Without owning a physical download anymore, how do you do something as simple as put a track on your YouTube video? This is a ticking time bomb for the industry and one that could encourage the return of mass ripping and piracy. A Mashtraxx-formatted file solves the known problem of content tracking and implementation of our track coding technology could indeed support a future technical standard.”
The company will initially launch with music licencing platforms where it will focus on streamlining the music to video editing process for engineers, production houses and agencies. The company then plans to widen its deployment ultimately to provide social media users with the ability both to create soundtracks using licensed music at the touch of a button and to theme a soundtrack to real-life events, including recorded video. The company estimates a full launch in late Spring.
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